Cayetana is a term that has been recently used in Spain to describe a fashion trend characterized by simple and elegant clothing choices, typically associated with stylish young girls. This style is recognized by its natural appearance, which features minimal makeup, understated manicures, and loosely fitted basic pieces with a classic touch. The aesthetic rose to popularity on TikTok around 2021.[1]
The term "cayetana" originated in Seville, where it was used to refer to the daughters of wealthy families. The personal name or surname "Cayetano" is traditionally common in these families, and is a popular name among famous bullfighters from Seville.[2]
The masculine counterpart would be "Pijo," which has been used as a slang term for a longer time. Its connotations are similar to Preppy in the United States or Sloanies in the United Kingdom. According to some, the trend already declined around 2024-2025,[3] with major Spanish influencers no longer displaying the aesthetic as prominently, which some have perceived as a positive thing due to the style's association with classism and elitism.
Fashion[]
The "Cayetana" aesthetic rose to popularity on TikTok around 2021, and it has become synonymous with specific wardrobe staples, including gold jewelry or colored beads, flared or loose-fitting pants, basic wardrobe pieces such as simple shirts and blouses, vests, striped sweaters, loafers or ballet flats, and cowboy boots. Regarding handbags, the style is known for designer bags, particularly from the brand Zadig & Voltaire, black Ray-Ban sunglasses, and minimalist jewelry. Popular sneaker choices include Converse, Veja, and Golden Goose brands.
The aesthetic also emphasizes adapting to different seasons, and it includes winter-specific garments such as wool coats, tweed pants, knit dresses, heeled boots, wool midi skirts, high-necked sweaters, pant suits, blazers, oversized sweaters, and leather leggings.[4] The "Cayetana" look incorporates natural and light makeup. Clothing items are typically loose-fitting, such as palazzo or flared pants, or light blouses. The style favors delicate and minimalist jewelry in gold or colored beads and basic, comfortable, and elegant garments, such as blouses and shirts, vests, sweaters, and cowboy boots. The style also includes simple branded sports shoes.
Brands[]
- Brownie
- Mango
- Nicoli
- Renatta & Go.
- Scalpers
- ZARA
- Zadig Et Voltaire
Criticism[]
Classist Controversy[]
The "Cayetana" style has drawn criticism, particularly concerning perceived classism. Some observers note that the subculture is often associated with young girls from upper-class backgrounds, which has led to discussions about potential socio-economic disparities. The "Cayetana" stereotype is often contrasted with the working-class "Jenny"/"Choni" stereotype on platforms like TikTok, which highlights these class divisions.[5]
These contrasts are often presented through "baja un dedo si..." (put a finger down if...) videos, where "Cayetanas" are associated with attending private schools, supporting capitalism, holding right-wing political views, and displaying overt symbols of Spanish nationalism. Conversely, "Jennys" are stereotyped based on their appearance, musical tastes, and perceived "lower-class" behaviors. This juxtaposition not only emphasizes socio-economic differences, but also implies a value judgment, where "Cayetana" traits are presented as desirable while the "Jenny" working-class traits are mocked and dismissed. This can be compared to the controversy surrounding the use of terms like "Chav" in England.
Perceived Elitism[]
Moreover, there have been anecdotal reports of "Cayetanas" engaging in critical commentary on the fashion choices of others, specifically those who adhere to alternative aesthetics, such as Alt TikTok styles or cosplay. This has resulted in counter-criticism from those within these alternative subcultures, who have raised concerns about unsolicited photography and perceived judgmental behavior in real-life contexts.
Association with Conservativism[]
Additionally, some critics suggest that individuals within the "Cayetana" subculture frequently express conservative or right-wing political views, which has also contributed to social tensions. This is often exemplified by the wearing of Spanish flag bracelets, which carry strong right-wing political connotations within Spanish society.
Specifically, other displays of overt Spanish nationalism, such as dancing to the Spanish national anthem while wearing Spanish flags, have become associated with "Cayetana" videos on TikTok, and these displays are often interpreted as expressions of right-wing ideology.[6] Furthermore, the subculture has been observed to engage in online challenges that reinforce class-based stereotypes, such as the "#tagdelcayetano" challenge, which reinforces associations with private schools, specific brands, and conservative interests like bullfighting, a practice largely supported by upper-class families and facing dwindling public support in Spain overall.
Gallery[]
References[]
- ↑ "Así es cómo definen el estilo de 'cayetana' en TikTok" on cosmopolitan.com (in Spanish)
- ↑ "¿Cómo es el estilo de las 'cayetanas'? 10 looks en tendencia con sus básicos" on clara.es (in Spanish)
- ↑ Video by @almurracion on TikTok (in Spanish)
- ↑ "¿Te gusta el estilo cayetano? Toma nota de estas ideas para llevar un outfit de cayetana este invierno" on druni.es (in Spanish)
- ↑ "Classisme a TikTok: Cayetanas o Jennys" on eb.edu (in Catalan)
- ↑ "Anatomía del 'Cayetano' según TikTok" on huffingtonpost.es (in Spanish)