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A Microtrend is a fairly new phenomenon in social media, especially on platforms such as TikTok, where short-form content is shared. Microtrends are essentially new fashion trends and aesthetics that quickly blow up in popularity, but stop trending within months or even weeks. Some notable examples of microtrends include Tomato Girl Summer, Clean Girl and Mob Wife. Women on social media describing themselves as random things suffixed with "Girl" has also been cited as an example of microtendences.

Microtrends often face criticism for fueling consumerism, since it promotes a culture of constantly changing your wardrobe and supporting ultra-fast fashion industries. They've also been criticized for contributing to the decadence of subcultures, since there's no unity inside microtrends and the users following them rarely ever share common interests, beliefs or political values (ethos).

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