Aesthetics Wiki
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Busukawaii (ぶさかわいい or ブサカワ) is a Japanese aesthetic that revolves around an ugly but a somehow charming or cute appearance. It is also often used in a joking manner as part of memes.


The main visual focus of Busukawaii is plain or strange-looking characters combined with themes that are typical for the Kawaii aesthetic. Many of them were created precisely with this adorable ugliness in mind as their own unique charm point.

Image edits of pre-existing characters are also very popular. There are many soft pastel filters, glitter, sparkles, and other cute imagery for the purpose of creating a kawaii atmosphere, leaving a kind of bizarre impression.

Bootleg anime merchandise are also occasionally featured as a photography subject within the aesthetic due to the frequent occurence of off-kilter faces on usually cute characters.



  • Blobfish
  • Funasshi
  • Gudetama
  • Hangyodon
  • Kirimichan
  • Kobito Dukan
  • Opanchu Usagi
  • Tingle (The Legend of Zelda Series)


External links to help get a better understanding of this aesthetic.

YouTube Channels[]