Bubblegum bitch is an aesthetic characterized by bright colors, especially pink, and to a lesser extent purple and white, which combines feminine and childlike aspects of fashion with teenage and adult self-expression. Bubblegum Bitch is strongly influenced by Y2K, and takes inspiration from 2000s American pop culture.


Bubblegum bitch fashion generally utilizes bright colors, particularly pink, purple, and white, and stereotypically feminine style, including skirts, dresses, high heels, and makeup. Fashion sometimes features typically "innocent" and/or pretty characters like the Powerpuff Girls, Jigglypuff, Hello Kitty, Barbie, My Little Pony characters, and various others. Typically "childish" accessories and accents like barrettes, glitter, thick, brightly-colored hair ties, and candy jewelry are sometimes used. These are often paired with more serious and adult style choices, like swear words, statements relating to politics, mental health, and romance, chokers, chains, and more. Here's a list of fashion in the bubblegum bitch style:


  • Pink clothing
  • Iridescent clothing
  • Glittery clothing
  • Tulle
  • Clothing featuring innocent, pretty characters (which are often targeted towards children)
  • Clothing with words or statements
  • Tank tops
  • Crop tops
  • Dyed and stylized jean jackets
  • Short skirts
  • Knee socks
  • Heeled shoes
  • Stilettos


  • Sunglasses
  • Chokers
  • Children's watches
  • Earrings
  • Barrettes
  • Hair bows
  • Acrylic nails
  • Wigs and extensions


  • Glitter
  • Lipstick
  • Lip gloss
  • Tattoos, temporary or not
  • Dyed hair and/or highlights



Pink is the most significant color in the Bubblegum Bitch aesthetic.

  • Red
  • Pink
    • Hot pink
    • Light pink
  • White
  • Black

Pastel colors

  • Blue
  • Yellow
  • Turquoise

Textures and patterns

  • Bubbles
  • Confetti
  • Glitter
  • Gold
  • Tulle
  • Dots
    • Heart-shaped dots
    • Star-shaped dots
    • Polka dots


This is a list of object visuals associated with the bubblegum bitch aesthetic:

  • Anime art
  • Pink
  • Hearts
  • Bubblegum
  • Candy
  • Sweet foods
  • Stylized profanity
  • Stylized quotes
  • Children's toys, especially toys marketed toward young girls
  • Children's TV shows and characters such as Hello Kitty, Jigglypuff, and The Powerpuff Girls
  • Bold fonts
  • Hair bows
  • Clouds
  • Glitter
  • Records
  • Rollerskating and rollerblading
  • Crystals
  • Balloons
  • Flowers



Ariana Grande


Chloe Lilac

Katy Perry


Melanie Martinez



Community content is available under CC-BY-SA unless otherwise noted.