Bubblegum bitch is an aesthetic characterized by bright colors, especially pink, and to a lesser extent purple and white, which combines feminine and childlike aspects of fashion with often-serious, adult self-expression.


Bubblegum bitch fashion generally utilizes bright colors, particularly pink, purple, and white, and stereotypically feminine style, including skirts, dresses, high heels, and makeup. Fashion sometimes features typically "innocent" and/or pretty characters like the Powerpuff Girls, Jigglypuff, Hello Kitty, Barbie, My Little Pony characters, and various others. Typically "childish" accessories and accents like barrettes, glitter, thick, brightly-colored hairties, and candy jewelry are sometimes used. These are often paired with more serious and adult style choices, like swear words, statements relating to politics, mental health, and romance, chokers, chains, and more. Here's a list of fashion in the bubblegum bitch style:

  • Pink clothing
  • Iridescent clothing
  • Glittery clothing
  • Tulle
  • Clothing featuring innocent, pretty characters (which are often targeted towards children)
  • Clothing with words or statements
  • Tank tops
  • Crop tops
  • Dyed and stylized jean jackets
  • Short skirts
  • Knee socks
  • Heeled shoes
  • Stilettos
  • Sunglasses
  • Chokers
  • Children's watches
  • Acrylic nails
  • Lipstick
  • Lip gloss
  • Pink hair or wigs
  • Barrettes
  • Hair bows
  • Tattoos, temporary or not
  • Aesthetic bandaids


The bubblegum bitch aesthetic generally focuses on bright colors and feminine and childlike styles combined with adult experiences and perspectives. This is a list of visuals associated with the bubblegum bitch aesthetic:

  • Anime
  • Pastel colours
  • Pink
  • Hearts
  • Bubblegum
  • Candy
  • Sweet foods
  • Stylized profanity
  • Stylized quotes
  • Children's toys, especially toys marketed toward young girls
  • Children's TV shows and characters such as Hello Kitty, Jigglypuff, and The Powerpuff Girls
  • Bold fonts
  • Hair bows
  • Clouds
  • Glitter
  • Records
  • Rollerskating and rollerblading
  • Crystals
  • Balloons
  • Flowers


Bubblegum Bitch by MARINA


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