Aesthetics Wiki

Warning: This page contains mature content, such as swearing.

Bubblegum bitch is characterized by bright colors, especially pink, and to a lesser extent purple and white, which combines feminine and childlike aspects of fashion with teenage and adult self-expression. Bubblegum Bitch was strongly influenced by 2000s American pop culture, and takes some visual and philosophical inspiration from McBling.


Bubblegum bitch fashion generally uses highly saturated colors, particularly pink, purple, and white, and stereotypical feminine style, including skirts, dresses, high heels, and makeup. Fashion sometimes features typically "innocent" and/or pretty characters like the Bratz Dolls, Powerpuff Girls, Jigglypuff, Hello Kitty, Barbie, My Little Pony characters, and various others. Typically "childish" accessories and accents like barrettes, glitter, thick, brightly-colored hair ties, and candy jewelry are sometimes used. These are often paired with more serious and adult style choices, like chokers, chains, swear words, statements relating to politics, mental health, and romance, and more. Here's a list of fashion in the bubblegum bitch style:


  • Pink clothing
  • Iridescent clothing
  • Glittery clothing
  • Tulle
  • Clothing featuring innocent, pretty characters (which are often targeted towards children)
  • Clothing with words or statements
  • Tank tops
  • Crop tops
  • Dyed and stylized jean jackets
  • Mini-skirts
  • Knee socks
  • Heeled shoes
  • Stilettos


  • Sunglasses
  • Chokers
  • Children's watches
  • Earrings
  • Barrettes
  • Hair bows
  • Acrylic nails
  • Wigs and extensions


  • Glitter
  • Lipstick
  • Lip gloss
  • Tattoos, temporary or not
  • Winged eyeliner
  • False eyelashes
  • Dyed hair and/or highlights



Pink is the most significant color in the Bubblegum Bitch aesthetic.

Pastel colors

Textures and patterns

  • Bubbles
  • Confetti
  • Glitter
  • Gold
  • Tulle
  • Fruit patterns like strawberries and cherries
  • Dots
    • Heart-shaped dots
    • Star-shaped dots
    • Polka dots


This is a list of object visuals associated with the bubblegum bitch aesthetic:

  • Anime art
  • Pink
  • Hearts
  • Bubblegum
  • Candy
  • Sweet foods
  • Stylized profanity
  • Stylized quotes
  • Children's toys, especially toys marketed toward young girls
  • Children's TV shows and characters such as Hello Kitty, Jigglypuff, and The Powerpuff Girls
  • Bold fonts
  • Hair bows
  • Clouds
  • Glitter
  • Records
  • Rollerskating and rollerblading
  • Crystals
  • Balloons
  • Flowers
  • Bratz Dolls
  • Cherries
  • Strawberries



Ariana Grande


Bitch Brigade

Chloe Lilac

Katy Perry


Melanie Martinez


Doja Cat

Britney Spears

Spice Girls


Iggy Azalea

Avril Lavigne

Hey Violet


Megan Thee Stallion

The Pussycat Dolls