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Bubblegum Bitch is a type of "sexy-girly-girl" aesthetic characterized by bright colors, especially pink, and to a lesser extent purple and white, which combines feminine and childlike aspects of fashion with teenage and adult self-expression. Bubblegum Bitch was strongly influenced by 2000s American pop culture, and takes some visual and philosophical inspiration from McBling. Bubblegum Bitch is like a mix between McBling, Baddie (especially luxurious), and Bimbocore.

A point of confusion based on this aesthetic is parody artwork and clothing featuring cartoon characters like Hello Kitty or Barbie/Bratz dolls using swear words or referencing sex. Despite what they may seem, these things are not technically Sanriocore, Bimbocore, or Barbiecore, although they can be similar as mentioned. Bubblegum Bitch is also similar to the ‘baddie’ subtype of the Babygirl aesthetic.


Bubblegum bitch fashion generally uses highly saturated colors, particularly pink, purple, and white, and stereotypically feminine style. Fashion tends to be revealing, adult styles occasionally though it might not always be so. Often features typically "innocent" and/or pretty characters like the Bratz Dolls, Powerpuff Girls, Jigglypuff, Hello Kitty, Barbie, My Little Pony characters, and various others. Typically "childish" accessories and accents like barrettes, glitter, hair ties, and candy jewelry are sometimes used. These are typically paired with more serious and adult style choices, like chokers, chains, and accessories. Clothing and accessories with swear words, statements relating to politics, sexually suggestive words and phrases, and musings on mental health printed on them are popular.


  • Pink clothing
  • Iridescent clothing
  • Glittery clothing
  • Tulle
  • Clothing featuring innocent, pretty characters (which are often targeted towards children)
  • Clothing with words or statements
  • Tank tops
  • Crop tops
  • Dyed and stylized jean jackets
  • Mini skirts
  • Knee socks
  • Heeled shoes
  • Stilettos


  • Sunglasses
  • Chokers
  • Children's watches
  • Earrings
  • Barrettes
  • Hair bows
  • Acrylic nails
  • Wigs and extensions


  • Victoria's Secret
  • FILA


  • Glitter
  • Lipstick
  • Lip gloss
  • Tattoos, temporary or not
  • Winged eyeliner
  • False eyelashes
  • Dyed hair and/or highlights



Light pink is the most significant color in the Bubblegum Bitch aesthetic, but many other shades of pink are prominent as well, along with the following colors:

Pastel Colors[]

Textures and Patterns[]

  • Bubbles
  • Confetti
  • Glitter
  • Gold sparkles
  • Tulle
  • Fruit patterns like strawberries and cherries
  • Dots
    • Heart-shaped dots
    • Star-shaped dots
    • Polka dots


This is a list of object visuals associated with the bubblegum bitch aesthetic:

  • Anime art
  • Pink
  • Hearts
  • Bubblegum
  • Stylized profanity
  • Stylized quotes
  • Children's TV shows and characters such as Hello Kitty, Jigglypuff, and The Powerpuff Girls
  • Bold fonts
  • Hair bows
  • Clouds
  • Glitter
  • Records
  • Crystals
  • Balloons
  • Flowers
  • Bratz dolls
  • Cherries
  • Strawberries
  • Butterflies


Bubblegum Bitch media is more jaded and sexual than that of the other hyperfeminine aesthetics, Barbiecore, but it lacks the hard partying and drug culture of a similar aesthetic that also inspired it, McBling. Compared to Bimbocore it has more of a focus on a ‘baddie’ vibe and more words/statements seen. It is less childish than the more Coquette/Nymphet inspired Bubblegum Coquette aesthetic. Cherry Emoji Twitter is also similar to Bubblegum Bitch except with more Femme Fatale/Dark Coquette energy.


  • Grease (1978)
  • Heathers (1988)
  • Jawbreaker (1999)
  • Uptown Girls (2003)
  • D.E.B.S. (2004)
  • Mean Girls (2004)
  • Charm School (2007)
  • The House Bunny (2008)
  • Clueless (1995)

TV Shows[]

  • Scream Queens (2015-2016)
  • Panty and Stocking with Garterbelt (2010)


  • The Most Popular Girls in School (2012)



  • The Mean Girls cast
    • Meet the Plastics
  • Ariana Grande
    • thank u, next
    • 7 rings
    • 34+35
  • Ashnikko
    • Daisy
    • Cheerleader
  • Bitch Brigade
    • Bubblegum Cyber (Sensuous Remix)
  • Chloe Lilac
    • Special
  • Katy Perry
    • I Kissed A Girl
    • Last Friday Night (T.G.I.F.)
    • California Gurls
  • Kylie Minogue
    • Spinning Around
    • Can't Get You Out of My Head
    • Slow
    • Bubblegum Bitch
    • How To Be a Heartbreaker
    • Teen Idle
  • Melanie Martinez
    • High School Sweethearts
  • Poppy
    • Lowlife
    • Girls in Bikinis
    • Altar
  • Doja Cat
    • Say So ft. Nicki Minaj
  • Britney Spears
    • Oops!...I Did It Again
    • Baby One More Time
    • If U Seek Amy
  • Spice Girls
    • Wannabe
  • Aqua
    • Barbie Girl
  • Iggy Azalea
    • Fancy ft. Charli XCX
  • Avril Lavigne
    • Girlfriend
  • Hey Violet
    • Guys My Age
    • Brand New Moves
    • Boys Ain't Shit
  • Megan Thee Stallion
    • Girls in the Hood
    • Hot Girl
  • The Pussycat Dolls
    • When I Grow Up
  • Tila Tsoli
      • Bimbo Doll
  • Karol G
    • Tusa ft. Nicki Minaj
    • WATATI ft. Aldo Ranks
  • Nicki Minaj
    • Super Freaky Girl
    • Barbie World ft. Ice Spice, Aqua
    • Super Bass
    • Barbie Dreams
  • Scissor Sisters
    • Kiss You Off


External links to help get a better understanding of this aesthetic.


YouTube Channels[]