Aesthetics Wiki

Warning: This page contains mature content such as swearing and sexual references.

Bubblegum Bitch is a type of "sexy-girly-girl" aesthetic characterized by bright colors, especially pink, and to a lesser extent purple and white, which combines feminine and childlike aspects of fashion with teenage and adult self-expression. Bubblegum Bitch was strongly influenced by 2000s American pop culture, and takes some visual and philosophical inspiration from McBling.

A point of confusion based on this aesthetic is parody artwork and clothing featuring cartoon characters like Hello Kitty or Barbie using swear words or referencing sex. Despite what they may seem, these things are not technically Sanriocore or Barbiecore, but in fact Bubblegum Bitch.


Bubblegum bitch fashion generally uses highly saturated colors, particularly pink, purple, and white, and stereotypically feminine style. Fashion sometimes features typically "innocent" and/or pretty characters like the Bratz Dolls, Powerpuff Girls, Jigglypuff, Hello Kitty, Barbie, My Little Pony characters, and various others. Typically "childish" accessories and accents like barrettes, glitter, hair ties, and candy jewelry are sometimes used. These are often paired with more serious and adult style choices, like chokers, chains, and accessories with swear words, statements relating to politics, and musings on mental health printed on them.


  • Pink clothing
  • Iridescent clothing
  • Glittery clothing
  • Tulle
  • Clothing featuring innocent, pretty characters (which are often targeted towards children)
  • Clothing with words or statements
  • Tank tops
  • Crop tops
  • Dyed and stylized jean jackets
  • Mini-skirts
  • Knee socks
  • Heeled shoes
  • Stilettos


  • Sunglasses
  • Chokers
  • Children's watches
  • Earrings
  • Barrettes
  • Hair bows
  • Acrylic nails
  • Wigs and extensions


  • Victoria’s Secret
  • DollsKill
  • Fila


  • Glitter
  • Lipstick
  • Lip gloss
  • Tattoos, temporary or not
  • Winged eyeliner
  • False eyelashes
  • Dyed hair and/or highlights



Light pink is the most significant color in the Bubblegum Bitch aesthetic, but many other shades of pink are prominent as well, along with the following colors:

Pastel colors

Textures and patterns

  • Bubbles
  • Confetti
  • Glitter
  • Gold sparkles
  • Tulle
  • Fruit patterns like strawberries and cherries
  • Dots
    • Heart-shaped dots
    • Star-shaped dots
    • Polka dots


This is a list of object visuals associated with the bubblegum bitch aesthetic:

  • Anime art
  • Pink
  • Hearts
  • Bubblegum
  • Candy
  • Sweet foods
  • Stylized profanity
  • Stylized quotes
  • Children's toys, especially toys marketed toward young girls
  • Children's TV shows and characters such as Hello Kitty, Jigglypuff, and The Powerpuff Girls
  • Bold fonts
  • Hair bows
  • Clouds
  • Glitter
  • Records
  • Rollerskating and rollerblading
  • Crystals
  • Balloons
  • Flowers
  • Bratz Dolls
  • Cherries
  • Strawberries


Bubblegum Bitch media is more jaded and sexual than that of another girly aesthetic, Barbiecore, but it lacks the hard partying and drug culture of a similar aesthetic that also inspired it, McBling.


  • Grease (1978)
  • Heathers (1988)
  • Jawbreaker (1999)
  • Uptown Girls (2003)
  • D.E.B.S. (2004)
  • Mean Girls (2004)
  • Bad Girls (2007)
  • The House Bunny (2008)
  • Clueless (1995)

TV Shows

  • Scream Queens (2015-2016)


  • The Most Popular Girls in School (2012)



Ariana Grande

  • thank u, next
  • 7 rings
  • 34+35


  • Daisy

Bitch Brigade

  • Bubblegum Cyber (Sensuous Remix)

Chloe Lilac

  • Special

Katy Perry

  • I Kissed A Girl
  • Last Friday Night (T.G.I.F.)


  • Bubblegum Bitch
  • How To Be A Heartbreaker
  • Teen Idle

Melanie Martinez

  • High School Sweethearts


  • Lowlife
  • Girls in Bikinis

Doja Cat

  • Say So

Britney Spears

  • Oops!...I Did It Again
  • Baby One More Time
  • If U Seek Amy

Spice Girls

  • Wannabe


  • Barbie Girl

Iggy Azalea

  • Fancy ft. Charli XCX

Avril Lavigne

  • Girlfriend

Hey Violet

  • Guys My Age
  • Brand New Moves


  • Boys Ain't Shit

Megan Thee Stallion

  • Girls in the Hood
  • Hot Girl

The Pussycat Dolls

  • When I Grow Up

tila tsoli

bimbo doll


External links to help get a better understanding of this aesthetic.


YouTube Channels