Aesthetics Wiki

Brutal Industrial is a stage and graphic design aesthetic popular during pro wrestling's Attitude and Ruthless Aggression eras. The term was coined by designer Steves Peeps in 2023.


The Brutal Industrial style initially appeared in 1995, with the debut of World Championship Wrestling's Monday Nitro on TNT. Nitro's stage was distinguished from the competitors with industrial steel branding and complex scaffolding. In 1997, the World Wrestling Federation debuted the Titantron stage, which would see incremental changes with each passing year, such as trons on the stage's edges and a website logo.

The stages for WWE and WCW at the time incorporated gritty graphics that included flaming trash barrels and steel fences. WWE used additional imagery for its sets and graphics during the Ruthless Aggression period, such as broken glass, concrete, and brushed metal. Following WWE's HD transition, this look declined, and the PG era—which made use of the Rage HD aesthetic—emerged.


  • Brushed metal
  • Broken glass
  • Fire
  • Scaffolding
  • Chain link fences
  • Asymmetric shapes
  • Shiny surfaces
  • Concrete
  • Scratchy fonts
  • Industrial structures


TV Shows[]

  • WCW Monday Nitro (TNT) (1995-2001)
  • WCW Thunder (TBS) (1998-2001)
  • WWE Jakked/Metal (Syndication) (1999-2002)
  • WWE Monday Night Raw (USA/TNN/Spike TV) (1993-present)
  • WWE Shotgun Saturday Night (Syndication) (1997-1999)
  • WWE Smackdown! (UPN/The CW/SYFY/USA/FOX) (1999-present)
  • WWE Sunday Night Heat (USA/TNN/MTV/Spike TV) (1998-2008)
  • WWE Velocity (TNN/Spike TV) (2002-2006)
  • ECW on TNN (TNN) (1999-2000)