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Boujee (also spelled Bougie), a colloquial shortening of the term "bourgeoisie", is a term that was originally used to describe the middle class in medieval society, but now describes the upper class in capitalist society. The term is used with both positive and negative connotations, as becoming part of the bourgeoisie can be a goal for many, yet offensive to the many others that are opposed to the bourgeoisie. The bourgeoisie are also called capitalists, due to them being the ruling class of capitalist society and owning capital (money, machinery, and other resources used to create more wealth). Hence, this aesthetic is most often associated with celebrities and wealthy business owners and their heirs.

Boujee people are concerned with wealth, status, and all thing luxury. They'll often show off, or "flex", their wealth on social media to gain notoriety and followers, or "clout". Often these flexes will include expensive spa trips, high-end self care and cosmetics, buying expensive foreign vehicles or mansions, trips to luxury resorts and beaches, and more activities of this sort. On the other hand, boujee people can also be portrayed as living isolated in luxury while ignorant to the struggles of the rest of society. Boujee people typically radiate confidence and esteem, and can be very charitable. However, they can easily turn to narcissism and entitlement. In any case, hedonism and living life on their terms are some of the main values of boujee life. This is very similar to Baddie, but more refined.



Boujee visuals tend to be very decadent, affluent, and over-the-top in its luxury, showing off things such as name brand luxury items, high-end fashion, expensive jewelry, etc.

  • High-end fashion: Expensive designer clothing, accessories, and shoes are often showcased in the Boujee aesthetic. This includes brands like Gucci, Chanel, Louis Vuitton, and Balenciaga.
  • Glamorous makeup: Bold and glamorous makeup looks are favored in the Boujee aesthetic. This may include dramatic eyelashes, perfectly contoured cheekbones, and glossy or matte lips in rich colors.
  • Opulent jewelry: Statement jewelry pieces such as oversized gold chains, diamond-encrusted accessories, and luxury watches are often featured in the Boujee aesthetic.
  • Luxurious interiors: The Boujee aesthetic extends to interior design, with lavish and sophisticated spaces. This may include plush furniture, crystal chandeliers, marble accents, and intricate wallpaper patterns.
  • Exquisite dining experiences: Fine dining and gourmet cuisine are part of the Boujee aesthetic. Visually appealing dishes, beautifully presented cocktails, and elegant table settings are often showcased.
  • Expensive cars and transportation: Luxury vehicles, sports cars, and sleek transportation options are commonly associated with the Boujee aesthetic. These visually striking vehicles symbolize wealth and status.
  • Exclusive travel destinations: The Boujee aesthetic is often linked to glamorous travel experiences. Visually stunning destinations such as luxury resorts, private islands, and exotic locations are featured.
  • High-end technology: The Boujee aesthetic includes the latest and most stylish tech gadgets. This may involve sleek smartphones, high-quality headphones, and cutting-edge electronics.


Boujee pack

A boujee outfit

Boujee fashion is very extravagant, over-the-top, and flashy, with huge name brands being very popular, such as Hermes, Gucci, Chanel, Armani, Alexander McQueen, Louis Vuitton, Dior, Cartier, etc. The Boujee fashion can trace its roots back to the Haute Couture (French for "high dressmaking") fashion genre, the creation of exclusive custom-fitted clothing first started in the 1800s. It is high-end fashion that is constructed by hand from start to finish, made from high-quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers, often using time-consuming, hand-executed techniques.

Boujee fashion also tends to be chic, elegant, and stylish way that’s associated with a fashionable lifestyle, ideology, or pursuit wearing the latest. Fashion items for the ladies can include:

  • Designer shoes and heels
  • Fake nails
  • Silk, satin, velvet, fur
  • Cocktail dresses
  • Lace tops
  • Impressive buns and braids
  • Large sunglasses,
  • Designer handbags
  • Rhinestones and sparkles
  • Real gems, diamonds, and pearls
  • Big curls, or super flat ironed hair

As far as make-up goes, Boujee make also tends to be very extravagant, bold, and over-the-top with noticeable fake lashes. Reversley, Boujee people can also be masters of the "no-makeup" makeup look.

For the men, there is Evening Black Tie dress code; a semi-formal Western dress code for evening events, originating in British and American conventions for attire in the 19th century.  In British English, the dress code is often referred to synecdochically by its principal element for men, the dinner suit or dinner jacket(sometimes abbreviated to just a DJ). This dress code includes:

  • Dinner jacket
  • Trousers
  • A black low-cut waistcoat or a cummerbund.
  • A white dress, cuffs and a turndown collar.
  • A black silk bow tie matching the lapel facings
  • Shirt studs and cufflinks.
  • A black evening waistcoat or cummerbund.
  • Black dress socks, usually of silk or fine wool.
  • Black shoes, traditionally patent leather court shoes (pumps).



Boujee music encompasses a range of genres that evoke a sense of luxury, opulence, and high-end lifestyle. It that talks a lot about living the high life and enjoying the finer things in life. Despite this, some adherents to the Boujee aesthetic might also listen to Lo-Fi music to add another level of opulence to their life.

Here are some examples of music styles and artists commonly associated with the Boujee aesthetic:

  • Hip-Hop and Rap: Boujee music often features hip-hop and rap tracks that celebrate wealth, success, and lavish lifestyles. Artists like Jay-Z, Kanye West, Drake, and Cardi B are known for their tracks that exude confidence, luxury, and a glamorous lifestyle.
  • R&B and Soul: Smooth R&B and soul music with lush production and velvety vocals can also be part of the Boujee music scene. Artists like Beyoncé, Alicia Keys, Frank Ocean, and The Weeknd often incorporate elements of opulence and sensuality in their music.
  • Pop and Dance-Pop: Catchy pop tunes with glossy production and themes of indulgence and extravagance can align with the Boujee aesthetic. Artists like Rihanna, Lady Gaga, Ariana Grande, and Dua Lipa have tracks that embody the glitz and glamour associated with the Boujee lifestyle.
  • Electronic and EDM: Energetic electronic music, particularly within the EDM (Electronic Dance Music) genre, can be associated with the high-energy party scene and the vibrant nightlife that often accompanies the Boujee aesthetic. Artists like Calvin Harris, David Guetta, Marshmello, and Martin Garrix create music that enhances the lavish and extravagant atmosphere.
  • Jazz and Swing: Classic jazz and swing music, with its elegant and sophisticated sound, can also be intertwined with the Boujee aesthetic. Artists like Ella Fitzgerald, Louis Armstrong, Duke Ellington, and Michael Bublé have timeless tracks that evoke a sense of refinement and luxury.



TV Shows[]

  • The Hills (MTV; 2006-2010)
  • Gossip Girl (CW; 2007-2012)
  • Keeping Up with the Kardashians (E!; 2007-2021)
  • The City (MTV; 2008-2010)
  • Dynasty (CW; 2017-2022)


  • Breakfast at Tiffany's (1961)
  • The Color of Money (1986)
  • Six Degrees of Separation (1993)
  • Bernard and Doris (2006)
  • The Wolf of Wall Street (2013)
  • The Great Gatsby (2013)


Pinterest Boards[]

Spotify Playlists[]