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Blokecore (or Ladcore) is a fashion aesthetic that focus on the British football culture, as well as old club uniforms from the 80s and 90s.


The word "bloke" is a British slang to refer to a man that is closely related to someone or a friend, similar to the American equivalent of "bro" and "dude". The term "Bloke Core" was coined in late 2021 by the American tiktoker Brandon Huntley as a joke, after realizing that many British football youtubers use the word "bloke". The aesthetic became viral on TikTok on April 2022 after the popularity of his first video showing it and stating: "Hottest trend of 2022: bloke core".

Blokecore is inspired by the Hooligan culture, that was popular among football fans in the United Kingdom during during the 1970s and 1980s, as well as the Grime music scene and the "Casuals" subculture. It can also be related to the 2022 FIFA World Cup, that was going to happen in Qatar on that same year.

The aesthetic aims to give a sense of passion for the football club, identity, self-esteem, beauty, and to claim a style that has been historically unappreciated. And because of that, the trend has been criticized for trying to gentrify the British working class by utilizing its symbols and styles on a superficial level.


The first video about Blokecore, uploaded by Brandon Huntley on TikTok


  • Old Football Uniforms from the 1980s or 1990s
  • Football Jersey (especially one from a British Second Division Club)
  • Basic jeans
  • Old Adidas sneakers
  • Adidas Samba


External links to help get a better understanding of this aesthetic.