Baddie

Baddie is an aesthetic primarily associated with Instagram and beauty gurus on YouTube that is centered around being conventionally attractive by today's beauty standards. Because of the trendiness of the aesthetics, it can often be related to other aesthetics.

Fashion

The Baddie aesthetic is influenced heavily by the likes of the Kardashian/Jenner style, YouTube beauty gurus, and some of the more popular Instagram models. Clothing within the Baddie aesthetic includes:

Crop tops
Camo pants
Tube tops
Bodysuits
Tight jeans
Sneaker/trainer/tennis shoe variety
Vans and Nikes (expensive shoe brands)
Name-brand clothing
Sweat pants and hoodies
Hoodies and ripped jeans
Strings of the hoodies are usually tied in a bow
Hoop earrings
Long acrylic nails
Graphic T-shirts

Baddie makeup puts a lot of emphasis on having very thick eyebrows and lips (Kylie Jenner's products are popular among the Baddie sect), using makeup to contour the face into an aesthetically pleasing fashion, usage of fake eyelashes, and lot's of clear lip-gloss. Hair, hairstyles, and hair accessories are very important as well, Baddie's usually have:

Long, dark straight wigs
Colored wigs
Braids (color is optional)
Curly/wavy natural hair (either their own or a wig)
Barrettes
Edges (also known as "baby hair")
Waves (for those with low hair)
Hair Scarves
Du-rags
Glossy lips
Perfect eyebrows
Cut Crease
Long falsies (fake eyelashes)
Bright highlighter
Dewy makeup

Websites & Stores

Music

Playlists

Spotify

Subgenres

Drug Store Queen

Drug Store Queen is an aesthetic that involves looking fashionable by using drugstore items such as hair accessories or various skincare and makeup products, usually at a cheaper price.

Insta Baddie

Insta Baddie is an aesthetic primarily associated with Instagram and beauty gurus on YouTube that is centered around being conventionally attractive by today's beauty standards, but instead targets Instagram more than YouTube. Girls like this are usually brand ambassadors for clothing lines like Fashion Nova and other beauty companies.

Luxurious Baddie

Luxurious Baddie is an aesthetic that involves very expensive things blended in with the Baddie aesthetic. It mostly involves showing off expensive items and clothing. Brands like Gucci and Prada are must haves for this aesthetic. Most female rappers and R&B singers have a tendency to fit in this category due to the fact they have the money to spend on high-end brands, such as:

Cardi B
Saweetie
Megan Thee Stallion
Beyonce
Bell Barz
Rihanna
Nicki Minaj

Visual

Pampering self (spa days and skin care)
Always looking simply divine
Taking selfies
Getting beauty sleep
Reading magazines

Fashion

Silk and satin dresses
Faux fur coats
Boots
Clothing with sparkles, rhinestones, or fur
Towel on head (not really fashion, but see gallery for examples)
Heels

Accessories

Jewelry (diamonds, pearls, etc.)
Tiaras
Cat-eye sunglasses
Hoop earrings
Chokers
Handbags and purses

Makeup

Natural glam look
Lipstick (usually pink, red, or nude)
Black eyeliner
Eyeshadow (nude color palettes)
Light blush
Filled in eyebrows

Hair

Curls (volume is key)
Usually up in buns/ponytails

Retro Baddie

Retro Baddie is an aesthetic that mixes items from nostalgia with the Baddie aesthetic. It involves retro music, culture, and old video games from the 80s and 90s. Unlike other subgenres of the Baddie aesthetic, Retro Baddies tend to have a slightly more fun and laid back air to them, having some potential crossover with Nostalgiacore, Vaporwave, Nintencore, and Synthwave.

Vintage Baddie

Vintage Baddie is an aesthetic that involves 1980's-1990's vintage items (usually clothing and accessories) with Baddie and some Hip-Hop fashion. Vintage Baddie combines all these elements while retaining the Baddie aura. This aesthetic usually involves:

Vintage t-shirts
Straight leg or baggy fitting vintage jeans/cargo pants
Skate shoes
Shoes with a flat bottom
Chunky sneakers
Vintage jewelry (usually gold, silver is seen as well)

Y2K Baddie

Y2K Baddie a.k.a Soft Ghetto is and aesthetic that mixes McBling, Barbiecore, Tweencore elements with the Baddie aesthetic. The Y2K Baddie aesthetic mainly focuses on the music, fashion and makeup in that time, with a slight modern twist. The Y2K Baddie ideology is varies from the "spoil me rotten" Babygirl and the "I do what I want" Bad Bitch attitude.

Baddie

Contents

Fashion

Websites & Stores

Music

Playlists

Spotify