Aesthetics Wiki

Baddie is an aesthetic primarily associated with Instagram and beauty gurus on YouTube that is centered around being conventionally attractive by today's beauty standards. Because of the trendiness of the aesthetics, it can often be related to other aesthetics.


The Baddie aesthetic is influenced heavily by the likes of the Kardashian/Jenner style, Cute Booty Lounge Coupons YouTube beauty gurus, and some of the more popular Instagram models. Clothing within the Baddie aesthetic includes:

  • Crop tops
  • Camo pants
  • Tube tops
  • Bodysuits
  • Tight jeans
  • Sneaker/trainer/tennis shoe variety
  • Vans and Nikes (expensive shoe brands)
  • Name-brand clothing
  • Sweat pants and hoodies
  • Hoodies and ripped jeans
  • Strings of the hoodies are usually tied in a bow
  • Hoop earrings
  • Long acrylic nails
  • Graphic T-shirts

Baddie makeup puts a lot of emphasis on having very thick eyebrows, dark eyeliner, and lips (Kylie Jenner's products are popular among the Baddie sect), using makeup to contour the face into an aesthetically pleasing fashion, usage of fake eyelashes, and lots of clear lip-gloss. Hair, hairstyles, and hair accessories are very important as well, Baddies usually have:

  • Long, dark straight wigs
  • Colored wigs
  • Braids (color is optional)
  • Curly/wavy natural hair (either their own or a wig)
  • Barrettes
  • Edges (also known as "baby hair")
  • Waves (for those with low hair)
  • Hair Scarves
  • Du-rags
  • Glossy lips
  • Perfect eyebrows
  • Cut Crease
  • Long falsies (fake eyelashes)
  • Bright highlighter
  • Dewy makeup

Websites & Stores

  • Fashion Nova
  • Oh Polly
  • PrettyLittleThing
  • Forever 21
  • Topshop
  • Nike
  • Adidas
  • Vans
  • Urban Outfitters
  • Supreme
  • Flyasfk
  • Nvuvu
  • Cosmique Studio
  • Outfits USA




  • 💸BADDIE ENERGY💸 by Jessica Foxx
  • AESTHETICS: baddie mode by Chaotic Good
  • Baddies only 💅🍒 (insta//: @sophiacisner0s) by mcdaddy
  • baddies scream when you play these songs by jennajennajennaaa
  • ❄️ by Baileigh Thalia
  • baddie bops by amanda lim
  • !!hot girl shit!! by amxliax
  • @dailycocaine🙉. - playlist by ashley💕.
  • baddie workout💋 by pqiu01491
  • Retro baddie💄👑👅 by elvirabox
  • R E T R O by Marc 738
  • retro baddies by ulahnee
  • baddie🍑✨💅🏼👑 by Kiku
  • 💗💀 Baddie 💀💗 by Gaby Sena


Drug Store Queen

Drug Store Queen is an aesthetic that involves looking fashionable in a baddie style by using drugstore items such as hair accessories or various skincare and makeup products, usually at a cheaper price.

Insta Baddie

Insta Baddie is an aesthetic primarily associated with Instagram and beauty gurus on YouTube that is centered around being conventionally attractive by today's beauty standards, but instead targets Instagram more than YouTube and has an even sexier appeal. Girls like this are usually brand ambassadors for clothing lines like Fashion Nova and other beauty companies.

Luxurious Baddie

Luxurious Baddie is an aesthetic that involves very expensive things blended in with the Baddie aesthetic. It mostly involves showing off expensive items and clothing. Brands like Gucci and Prada are must-haves for this aesthetic. Most female rappers and R&B singers have a tendency to fit in this category due to the fact they have the money to spend on high-end brands, such as:

  • Cardi B
  • Saweetie
  • Megan Thee Stallion
  • Beyonce
  • Bell Barz
  • Rihanna
  • Nicki Minaj
  • Doja Cat
  • Ariana Grande


  • Pampering self (spa days and skin care)
  • Always looking simply divine
  • Taking selfies
  • Playing Deus Ex (2000)
  • Getting beauty sleep
  • Reading magazines


  • Silk and satin dresses
  • Faux fur coats
  • Boots
  • Clothing with sparkles, rhinestones, or fur
  • Towel on head (not really fashion, but see gallery for examples)
  • Heels


  • Jewelry (diamonds, pearls, etc.)
  • Tiaras
  • Cat-eye sunglasses
  • Hoop earrings
  • Chokers
  • Handbags and purses


  • Natural glam look
  • Lipstick (usually pink, red, or nude)
  • Black eyeliner
  • Eyeshadow (nude color palettes)
  • Light blush
  • Filled in eyebrows


  • Curls (volume is key)
  • Usually up in buns/ponytails

Retro Baddie

Retro Baddie is an aesthetic that mixes items with nostalgic feel with the Baddie aesthetic. It involves retro music, culture, and old video games from the 80s and 90s. Unlike other subgenres of the Baddie aesthetic, Retro Baddies tend to have a slightly more fun and laid back air to them, having some potential crossover with Nostalgiacore, Vaporwave, Nintencore, and Synthwave.

Vintage Baddie

Vintage Baddie is an aesthetic that involves 1980's-1990's vintage items (usually clothing and accessories) with Baddie and some Hip-Hop fashion. Vintage Baddie combines all these elements while retaining the Baddie aura. This aesthetic usually involves:

  • Vintage t-shirts
  • Straight leg or baggy fitting vintage jeans/cargo pants
  • Skate shoes
  • Shoes with a flat bottom
  • Chunky sneakers
  • Vintage jewelry (usually gold, silver is seen as well)

Y2K Baddie

Y2K Baddie a.k.a Soft Ghetto is an aesthetic that mixes McBling, Barbiecore, Tweencore elements with the Baddie aesthetic. The Y2K Baddie aesthetic mainly focuses on the music, fashion and makeup in that time, with a slight modern twist. The Y2K Baddie ideology is varies from the "spoil me rotten" Babygirl and the "I do what I want" Bad Bitch attitude.


Standard Baddie

Drug Store Queen

Insta Baddie

Luxurious Baddie

Retro Baddie

Vintage Baddie

Y2K Baddie