Aesthetics Wiki
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Baddie is an aesthetic primarily associated with Instagram and beauty gurus on YouTube that is centered around being conventionally attractive by today's beauty standards. Because of the trendiness of this aesthetics, it can often have parallels with other trendy aesthetics.

Fashion[]

The Baddie aesthetic is influenced heavily by the likes of the Kardashian/Jenner style, Cute Booty Lounge Coupons YouTube beauty gurus, and some of the more popular Instagram models. Clothing within the Baddie aesthetic includes:

  • Crop tops
  • Camo pants
  • Tube tops
  • Bodysuits
  • Tight jeans
  • Sneaker/trainer/tennis shoe variety
  • Vans and Nikes (expensive shoe brands)
  • Name-brand clothing
  • Sweat pants and hoodies
  • Hoodies and ripped jeans
  • Strings of the hoodies are usually tied in a bow
  • Hoop earrings
  • Long acrylic nails
  • Graphic T-shirts

Baddie makeup puts a lot of emphasis on having very thick eyebrows, dark eyeliner, and lips (Kylie Jenner's products are popular among the Baddie sect), using makeup to contour the face into an aesthetically pleasing fashion, usage of fake eyelashes, and lots of clear lip-gloss. Hair, hairstyles, and hair accessories are very important as well, Baddies usually have:

  • Long, dark straight wigs or hair
  • Colored wigs or hair
  • Braids (color is optional)
  • Curly/wavy wigs or hair
  • Barrettes
  • Edges (also known as "baby hair")
  • Waves (for those with low hair)
  • Hair Scarves
  • Du-rags
  • Glossy lips
  • Perfect eyebrows
  • Cut Crease
  • Long falsies (fake eyelashes)
  • Bright highlighter
  • Dewy makeup

Subgenres[]

Drug Store Queen[]

Drug Store Queen is an aesthetic that involves looking fashionable in a baddie style by using drugstore items such as hair accessories or various skincare and makeup products, usually at a cheaper price than the more expensive Kardashian-esque Baddie looks.

Insta Baddie[]

Insta Baddie is an aesthetic primarily associated with Instagram and beauty gurus on YouTube that is centered around being conventionally attractive by today's beauty standards, but instead targets Instagram more than YouTube and has an even sexier appeal. Girls like this are usually brand ambassadors for clothing lines like Fashion Nova and other beauty companies.

Luxurious Baddie[]


Luxurious Baddie, aka Glam Girl, is an aesthetic that involves very expensive things blended in with the Baddie aesthetic. It mostly involves showing off expensive items and clothing. Brands like Gucci and Prada are must-haves for this aesthetic. Most female rappers and R&B singers have a tendency to fit in this category due to the fact they have the money to spend on high-end brands, such as:

  • Cardi B
  • Saweetie
  • Megan Thee Stallion
  • Beyoncé
  • Bella Barz
  • Rihanna
  • Nicki Minaj
  • Doja Cat
  • Ariana Grande
  • Tinashe
  • SZA

Visual[]

  • Pampering self (spa days and skin care)
  • Always looking simply divine
  • Taking selfies
  • Getting beauty sleep
  • Reading magazines

Fashion[]

  • Silk and satin dresses
  • Faux fur coats
  • Boots
  • Clothing with sparkles, rhinestones, or fur
  • Towel on head (not really fashion, but see gallery for examples)
  • Heels

Accessories[]

  • Jewelry (diamonds, pearls, etc.)
  • Tiaras
  • Cat-eye sunglasses
  • Hoop earrings
  • Chokers
  • Handbags and purses

Makeup[]

  • Natural glam look
  • Lipstick (usually pink, red, or nude)
  • Black eyeliner
  • Eyeshadow (nude color palettes)
  • Light blush
  • Filled in eyebrows

Hair[]

  • Curls (volume is key)
  • Usually up in buns/ponytails

Retro Baddie[]

Retro Baddie is an aesthetic that mixes items with nostalgic feel with the Baddie aesthetic. It involves retro music, culture, and old video games from the 80s and 90s. Unlike other subgenres of the Baddie aesthetic, Retro Baddies tend to have a slightly more fun and laid back air to them, having some potential crossover with Nostalgiacore, Vaporwave, Nintencore, and Synthwave.

Vintage Baddie[]

Vintage Baddie is an aesthetic that involves 1980's-1990's vintage items (usually clothing and accessories) with Baddie and some Hip-Hop fashion. Vintage Baddie combines all these elements while retaining the Baddie aura. This aesthetic usually involves:

  • Vintage t-shirts
  • Straight leg or baggy fitting vintage jeans/cargo pants
  • Skate shoes
  • Shoes with a flat bottom
  • Chunky sneakers
  • Vintage jewelry (usually gold, silver is seen as well)

McBling Baddie[]

McBling Baddie (aka Trashy Y2K Baddie or simply Y2K Baddie) is an aesthetic that mixes McBling elements with the Baddie aesthetic. It inspired the aesthetic Bubblegum Bitch, which also incorporates elements of Barbiecore, Bimbocore, and Softie. The McBling Baddie aesthetic mainly focuses on the music, fashion and makeup in that time, with a slight modern twist. The McBling Baddie ideology is varies from the "spoil me rotten" Babygirl and the "I do what I want" Bad Bitch attitude. This type can also overlap a lot with the luxurious baddie aesthetic.

Resources[]

External links to help get a better understanding of this aesthetic.

Vendors[]

Playlists[]

Gallery[]

Standard Baddie[]

Drug Store Queen[]

Insta Baddie[]

Luxurious Baddie[]

Retro Baddie[]

Vintage Baddie[]

McBling Baddie[]

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