Bad Bitch is an aesthetic that involves a woman who has self-confidence, self-respect, and smarts (both street-smarts and intelligence). Bad Bitches are usually relatively attractive, both looks and personality-wise. They are completely independent and know what they want and how to get it.


The "bad bitch" attitude and ideology are a very big part of this aesthetic. You cannot be a bad bitch and reject the attitude and ideology, you will just be a Baddie. The bad bitch aesthetic consists of quotes that resonate with the bad bitch values, or video clips/photos with women that resonate with this aesthetic. This aesthetic has a bit of a ghetto edge and elements of Cuddle Party as well. In essence, a Bad Bitch is what a Karen strives to be (and probably delusionally believes she is one) ...and fails miserably.

This aesthetic also involves many expensive and valuable items (ie. fur jackets, fancy dresses, branded accessories, and jewelry) and tends to use sequins, glitter, shiny objects, roses, makeup, and sparkle effects.


Bad Bitch fashion is versatile, the most commonly seen styles is very similar to Baddie and Streetwear but with a ghetto edge. Just like baddies, bad bitches put a lot of emphasis on makeup and beauty. Fashion can include:

  • Crop/tube tops
  • Bodysuits
  • Ski masks (any color)
  • Ornate or simplistic grills (for teeth)
  • Expensive shoes/heels
  • Long or short acrylic nails
  • Straight hair/wigs or neatly combed natural hair
  • Sweatpants
  • Bodycon dresses/skirts
  • Tight jeans/jeggings
  • Leggings
  • Stilettos
  • Club-type dresses
  • Bejewelled shades
  • Iced-out jewelry

It also tends to be very bedazzling, almost everything having sparkles and glitter.

Stores / Brands

If you find any other brands that fit the Bad Bitch aesthetic, please link it here. Thank you!


The main genre that bad bitches listen to is Hip-Hop and R&B. They tend to listen to songs with positive or empowering messages about women and female artists who sustain themselves (e.g Beyonce).

Spotify Playlists


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