Avant Apocalypse is a fashion aesthetic characterized by neutral maximalism and wearing pieces incorrectly. The aesthetic contains elements of Plaguecore and Post-Apocalyptic, as well as upcycling and subversive basics. It is likely that there is also some influence from apocalyptic styles of the 70s and 80s. [1]
History[]
Coined by Mandy Lee, a trend forcaster, in 2021 on TikTok where the aesthetic was popularized. Designers such as Nensi Dojaka, DIDU, and Mugler, can also be credited with shining a spotlight on the aesthetic, although they operate on other social media. [2]
Visuals[]
Popular visual cues include:
- Layers
- Lightweight clothing
- Sheer fabrics and different textures
- Asymmetry & unconventional silhouettes
- Deconstruction of standard outfits - the most used method being cutting out shapes
- Neutral tones or strange colour combinations
Footwear[]
- El Dantes Boots
- New Rock Boots
- Gordon Jack Platforms
- Swear Alternative
- Destroy
- Shelley's
- Demonia
- Buffalo
- The ART Company
- El Naturalista
- Sella
- Madfish
- Roxy
- Maison Margiela distressed sneakers
- Alternative Vintage Platforms
Fashion[]
Commonly used clothes are upcycled tank tops, suit trousers, blazers, and wool sweaters, however some designers such as the ones below use other articles of clothing.
- Nensi Dojaka
- DIDU
- Auné
- Ottolinger
- Oriens
- Ai Mei Li
Movies[]
- Dune (2021)
- Moon Knight (2022)
Gallery[]
