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Avant Apocalypse is a fashion aesthetic characterized by neutral maximalism and wearing pieces incorrectly. The aesthetic contains elements of Plaguecore and Post-Apocalyptic, as well as upcycling and subversive basics. It is likely that there is also some influence from apocalyptic styles of the 70s and 80s. [1]


Coined by Mandy Lee, a trend forcaster, in 2021 on TikTok where the aesthetic was popularized. Designers such as Nensi Dojaka, DIDU, and Mugler, can also be credited with shining a spotlight on the aesthetic, although they operate on other social media. [2]


Popular visual cues include:

  • Layers
  • Lightweight clothing
  • Sheer fabrics and different textures
  • Asymmetry & unconventional silhouettes
  • Deconstruction of standard outfits - the most used method being cutting out shapes
  • Neutral tones or strange colour combinations


  • El Dantes Boots
  • New Rock Boots
  • Gordon Jack Platforms
  • Swear Alternative
  • Destroy
  • Shelley's
  • Demonia
  • Buffalo
  • The ART Company
  • El Naturalista
  • Sella
  • Madfish
  • Roxy
  • Maison Margiela distressed sneakers
  • Alternative Vintage Platforms


Commonly used clothes are upcycled tank tops, suit trousers, blazers, and wool sweaters, however some designers such as the ones below use other articles of clothing.

  • Nensi Dojaka
  • DIDU
  • Auné
  • Ottolinger
  • Oriens
  • Ai Mei Li


  • Dune (2021)
  • Moon Knight (2022)