Asian Baby Girl

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The Asian Baby Girl (ABGs) is a subculture that contradicts the stereotypes that are expected of Asian girls, such as being studious and passive. Many ABGs are Asian-American girls who adopt this aesthetic to escape academic stress and/or gain confidence to socialize. In its infancy stages, the term ABG was associated with being derogatory and had many implications of sex work, drug usage, and assimilation of western culture.


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Asian Baby Girl culture originated in the 1990s among some cliques of Asian-American youth of New York, who would frequent clubs that played hip-hop and trance music. They were carrying on the Asian gangster traditions of the 1980s, which had died out due to government crackdowns.[1]

In the 2020s, the term ABG resurfaced as a fashion trend rather than a subculture. Asian women, who would usually wear little to no makeup, created tutorials and transformation videos to showcase the look of an ABG.


ABGs typically wear:

  • Large hoop earrings
  • Blonde hair dye
  • Tattoos
  • False lashes
  • Spaghetti straps
  • Coffin nails
  • Bralettes
  • Tube tops
  • Baggy sweatpants
  • Jerseys
  • Eye contacts



  • Lil Mariko
  • NIKI
  • Keshi




  • Nike
  • Adidas
  • Louis Vuitton
  • Gucci
  • Chanel

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