Après-ski

Après-ski, a French term meaning "after ski," refers to the social activities, and the distinct fashion aesthetic associated with them, that take place after a day of skiing. Originating in the Alps during the commercial skiing boom of the 1950s, the tradition encompasses everything from casual drinks at a mountainside bar to elaborate dining and nightlife in ski resort towns.^[1]

As an aesthetic, it is characterized by a style of dress that is warm, comfortable, and casually luxurious, blending practical winter wear with cozy, stylish elements. The visual identity of Après-ski evokes a sense of rustic elegance, centered on scenes of relaxation and socializing in alpine environments like ski lodges and chalets.

History[]

The concept and term "après-ski" became popular in the European Alps during the 1950s, coinciding with the rise of commercial and recreational skiing as a popular winter pastime. As ski resorts developed in destinations like Chamonix, St. Moritz, and St. Anton, a culture formed around the social rituals that followed a day on the slopes.^[1] Initially, this simply involved gathering for warm drinks and food, but it quickly evolved into a significant part of the ski holiday experience, complete with its own unique fashion and social codes. French resorts like Val d’Isère were pioneers, with establishments such as La Folie Douce, founded in 1981, becoming famous for creating a lively, party-like atmosphere directly on the mountainside.^[2] Over the decades, the tradition spread globally to every major ski destination, adapting to local customs while retaining its core identity as a time for post-ski relaxation and socializing.

Fashion[]

Après-ski fashion is built on a foundation of warmth, comfort, and effortless style, creating a look that is both practical for a cold environment and chic for social gatherings. There is no strict dress code, and it is common for individuals to transition directly from the slopes to a bar in their ski wear, simply swapping ski boots for more comfortable footwear and removing a helmet.^[3]

For women, key garments include chunky knit sweaters, particularly Fair Isle or cable-knit patterns, and turtlenecks made from high-quality materials like wool or cashmere. These are often paired with ski pants, such as sleek stirrup leggings or bib-style salopettes, for a look that is both functional and stylish. In more upscale resorts like Aspen or St. Moritz, one-piece ski suits have become a popular base layer, over which a shearling vest or bomber jacket is worn for the after-ski portion of the day. Essential footwear includes shearling-lined snow boots, such as Moon Boots or Sorels, that are both warm and easy to walk in on snowy paths.^[4]

For men, the style similarly balances function and refinement. A well-made down jacket or a quilted blazer provides warmth without sacrificing a tailored silhouette. The base of an outfit is often a thick, well-knitted sweater, such as a ribbed rollneck or a cashmere crew neck. These are typically paired with flannel or wool trousers. Footwear consists of sturdy, fleece-lined leather boots. Accessories for both men and women are very important and include beanies, stylish sunglasses to combat snow glare, and elegant leather gloves.^[5]

Culture and Activities[]

The culture of Après-ski varies significantly by region but is universally centered on unwinding and socializing after skiing. In the European Alps, the scene can range from the elegant and subdued to the wild and raucous. Austrian resorts like St. Anton are famous for their lively oompah music, large beers, and dance parties that last late into the night. In contrast, Italian resorts in the Dolomites are known for a more food-focused experience, with long lunches and aperitivos.^[1] French resorts like Chamonix are known for a vibrant atmosphere, while Swiss destinations like St. Moritz cater to a more glamorous, "see-and-be-seen" crowd with champagne and caviar.^[3]

In North America, the scene is generally more laid-back. In the United States, resorts in Colorado, Utah, and Wyoming offer everything from family-friendly lodges with hot chocolate to lively bars with craft beer and live music. The Canadian approach, particularly in Whistler, is famously unfussy, with a focus on beer, poutine, and a relaxed, welcoming atmosphere for all. Regardless of the location, common activities include gathering around a firepit, enjoying traditional alpine dishes like fondue or raclette, and listening to live music.^[1]