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Agrocore is a Brazilian term that refers to people working in the agribusiness, and is not always used in a positive way. The term itself is constantly used in songs, often those consumed by so-called agrogirls/agroboys. Its origin is usually credited to the mixture of Brazilian country culture and Brazilian 2000s urban culture. The aesthetic became popular during the rise of the Sertanejo and Forró genres, especially amongst university students due to many people born in the countryside moving to urban areas for education and work opportunities. These people were usually the sons and daughters of well-heeled property owners; they didn't want to let go of their traditions, yet have the dream and money to adapt to the "big city". Eventually, the aesthetic spread back to the actual farm fields, probably due to those people coming back home.

Fashion[]

  • Cowboy hats (especially made from straw)
  • Tight jeans (sometimes ripped)
  • Cross necklaces
  • Polo shirts
  • Button-ups (often plaid)
  • Belts
  • Leather boots
  • Vest (often with nothing underneath)
  • Tank tops
  • Deep "V" neckline (usually for women, but not exclusive)
  • Big earrings (for women)

Materials and Fabric Patterns[]

  • Leather
  • Denim
  • Plaid
  • Bandana
  • Gold
  • Straw
  • Lace (mostly black and only on women)

Hair[]

  • Blond highlights
  • Light brown
  • Dark brown

Either very long and straight (usually for women but also seen on men) or very short and shaved on the sides (usually seen on men, but not exclusively).

Notable Influencers[]

  • Marília Mendonça
  • Gusttavo Lima
  • Wesley Safadão
  • Maiara e Maraisa
  • Chitãozinho & Xororó
  • Michel Teló
  • Luan Santana
  • Henrique e Juliano
  • Alex Ferrari
  • Gustavo Tubarão
  • Jacques Vanier
  • Ana Castela

Spotify Playlists[]

Pinterest Boards[]

Gallery[]

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