Adventurecore is the aesthetic that involves adventure, the great unknown, and exploration. The main theme and philosophy is encouraging curiosity and having a yearning to see it all. The original creator, Tumblr user advenchurre (now deactivated), stated "It's about the idea of navigating the world like you're a protag about to set off on a big cross-country journey. Even if you live in the suburbs"[1].

It originated on Tumblr, and was created on July 9th, 2019, but has since then branched out into different social media platforms such as Instagram and Tik Tok.


Since Adventurecore is such a broad aesthetic the standards of fashion are flexible and can be difficult to discern from contemporary fashion. Here it has been sorted into three distinct catergories.


Associated with daily life, Stylistic Adventurecore is more based in presentation than practical activities.

  • Cloaks, ponchos, shawls, scarfs
  • Denim/corduroy jackets and pants
  • Docs, sneakers, tennis shoes
  • Long coats
  • Satchels
  • Trousers
  • Turtlenecks


Practical Adventurecore is more suited for camping, hiking and outdoor travel, with specialised clothing and equipment to help navigate through the elements.

  • Beanies or sun hats
  • Combat or hiking boots
  • Extraneous equipment such as compasses or flashlights
  • Fingerless gloves
  • Hiking backpacks
  • Rain jackets
  • Ski jackets


Both practical and stylish! Jack of all trades master of none...

  • Baggy pants
  • Canvas clothing
  • Flannels
  • Hoodies
  • Knapsacks
  • Multiple layers of clothing
  • Rain coats/boots



  • Camping
  • Collecting pocket knives
  • Documenting wildlife
  • Exploring
  • Foraging
  • Geocaching
  • Hiking
  • Rappelling
  • Rock Climbing
  • Sketching landscapes
  • Stargazing
  • Studying maps and constellation charts
  • Watching YouTube videos of people exploring abandoned buildings / theme parks
  • Identifying plants / mushrooms / wildlife.
  • Tracking animals (following footprints / droppings)
  • Kayaking
  • Treasure hunting
  • Making mud pies


There are many different types of media that can be considered connected to Adventurecore and appealing to its practicers for their narratives and visual presentation.


  • The ___ of Adventure (Book series)
  • The Famous Five (Book series)
  • The Secret Seven (Book series)
  • The Hobbit
  • Into The Wild
  • Lord of the Rings (Book Series)
  • Howl's Moving Castle
  • How to Train Your Dragon (Book series)
  • The Moomins (Book/Comic series)


  • The Goonies
  • The Hobbit (Film series)
  • Into The Wild
  • Indiana Jones (Film series)
  • Jumanji (Film series)
  • Lord of the Rings (Film series)
  • Spirited Away
  • Kiki's Delivery Service
  • Howl's Moving Castle
  • The Spiderwick Chronicles
  • Arthur and the Invisibles
  • How to Train Your Dragon (Film series)
  • Moomins on the Riviera (and other Moomin films)


  • Dungeons & Dragons (Tabletop RPG)
  • Legend of Zelda (Video Game Franchise)
  • Pokemon (Video Game Franchise)

TV Shows

  • Adventure Time
  • Gravity Falls
  • Hilda
  • Over the Garden Wall
  • The Moomins (Franchise)

Web Series

  • Buzzfeed Unsolved (YouTube)



There are many different types of media that can be considered connected to Adventurecore and appealing to its practicers for their lyrical themes and use of sound.

  • Bon Iver
  • Cosmo Sheldrake
  • First Aid Kit
  • Florence + the Machine
  • Hozier
  • Lord Huron
  • Of Monsters and Men
  • Sea Wolf
  • The Oh Hellos
  • The Paper Kites




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