Fairy Kei

• Heavily inspired by 1980s pop culture, including American cartoons and toys (e.g., Care Bears, My Little Pony, Rainbow Brite).

• Primarily soft, bright pastels (lavender, baby blue, light pink, mint green, pale yellow). Avoids dark or dull colors.

• Includes vintage toys, cartoon characters, rainbows, stars, hearts, usually with a nostalgic, childlike feel.

• Often features layered, baggy clothing, like oversized sweaters, frilly skirts, bloomers, and tutus. Focuses on a comfortable, childish, everyday look.

• Whimsical, innocent, playful, nostalgic, reminiscent of a magical, fairytale world.

Yume Kawaii

• More contemporary, originating in the 2010s.

• Also relies on soft pastels (pink, lavender, mint green, baby blue), but often incorporates glittery or holographic elements.

• Includes "dreamy" and ethereal elements like clouds, stars, moons, unicorns, and other celestial or fantasy creatures.

• Focuses on an ethereal, fantasy-like quality. May include frills, lace, feathers, ribbons, and generally soft, flowing textures.

• Dream-like, ethereal, otherworldly, fantastical, whimsical, like something out of a "girl's dream" or a magical girl anime.

Oh ok thanks