Nonplace Fast Food is a minimalist design aesthetic of the 2010s/2020s continuation of the flat design. This aesthetic has gotten huge pushback from the public, online for its lack of creative venture or taste, the term Nonplace was coined by Marc Augé which is a place that only offers functionality rather than an optional third place as restaurants were always seen as, this is usually referred to as the anthropological spaces of transience.
Nonplace Fast Food are usually completely stripped down and resemble modern office buildings or coffee shops, Some of the reasons people have brought up as to why we have been seeing this surgance in minimalist fast food architecture is the food delivery apps that have grown in popularity such as Just Eat or Doordash etc. Another reason is the appeal of minimalist architecture and design as a whole, which continues to affect most of our cultural innovation as growing technology becomes more rampant and offers easy accessibility. For example; basic, simple and plain designs give off a slightly more modern aesthetic as opposed to other aspects.
Key Elements: Minimalist Architecture, Millennial Exuberance, Flat Design, Lack of a Third Place, Pure Functionality Only, Coffeehouse Look, Muted Earth-tones, Touchscreen Accessibility, Product of Late-Stage Capitalism.
