Even though my style has some of these two traits, I have to agree with @Nightmarishfriend . It's that whole insta-influencer lifestyle but for TikTok. This entire lie of being effortlessly perfect and put together. Also, when you look at those who partake in the trend, 95% of them are young, thin white women who are financially secure. It's Goop Jr., packaging being wealthy and conventionally pretty as "wellness".